Make your work do the work! One of the most universal P's of marketing is Product (A.K.A. Service). You can make it more likely for people to choose you by investing in, developing or simply promoting elements of your product (or service). Most products can be bisected into two areas; FEATURES. For example you can develop a product with unique features. (A cell phone with a built in projector). BENEFITS. For example you can talk about the how great it will be to save time and