I speak with business owners, service professionals, and colleagues all the time regarding business, and one topic that comes up very often is pricing. How much should I charge for my services? One of the 5 P's of Marketing is Price. Modifying your price can make it more likely for people to choose your service. Should you charge a lot or a little? The answer isn't simple, but one element of this topic is making sure that you are charging enough. I've had experiences both way

Placement. What a superpower! Shape time and space in your favor. It's one of my favorite P's of marketing and perhaps the most subtle. Better geographical location is obvious as a strategy to make people more likely to choose you. Look how much franchises value corner stores for their prime location and how those cereals in the supermarket on the eye-level shelves sell more units than those on the top and bottom shelves. Placement in time can be just as important. Bill Gros