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Sales Funnels are a Lie

Sales Funnels are a Lie

So What is “Branding” Anyways?

So What is “Branding” Anyways?

Branding Is Not Everything

Branding Is Not Everything

Google Your Business: Put the World's Greatest Search Engine to Work for You!

Google Your Business: Put the World's Greatest Search Engine to Work for You!

How to Actually Make Money with your Marketing

How to Actually Make Money with your Marketing

The 5 P's of Marketing: How Everything You Do is Marketing.

The 5 P's of Marketing: How Everything You Do is Marketing.

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The One Person, Even Jeff Bezos Wants to Impress.

The One Person, Even Jeff Bezos Wants to Impress.

We all know that person, the person(s) who's opinion carries outsized importance in our life. Typically these people are family members. Family members play important roles in our lives. They have birthed us, raised us, shared our experiences, and have helped shaped our beliefs & values. Family Approval I'm no therapist, but I am pretty sure the reason that the opinion of the family is so important, is that we desperately want and need the approval of the people we love, ap

Sure, But Are They Buying?

Sure, But Are They Buying?

Target Markets Every single business has a target audience. Pet stores target pet owners--not pet haters; landscapers target homeowners with lawns, not apartment dwellers; and steakhouses target carnivores, not vegans. Without fail, the makeup of a business audience looks like the target on a dartboard. The center of the target is tiny, the middle ring is a bit bigger, and the outer ring is enormous. The center area of the target, sometimes called the bullseye, is worth the m

The Highway With The Branding Problem

The Highway With The Branding Problem

State Route 444 is an exceptional roadway that is one of the most traveled highways in the country. Great thought was put into its design, and its ability to carry massive amounts of daily traffic is a testament to the foresight of its builders. The landscape architect and engineer in charge of its construction was Gilmore David Clarke, who had worked with Robert Moses on the parkway systems around New York City. What is Route 444? Why, it's the road we all fondly refer to as

The 5 P's of Marketing: How Everything You Do is Marketing.

The 5 P's of Marketing: How Everything You Do is Marketing.

I gave a seminar to a group of businesswomen in Lakewood. The event was hosted by Chesed of Lakewood and Practical Marketing. We defined marketing as; Anything you do to make it more likely that people will choose your goods or services. You can break down your marketing efforts into five distinct areas known as the, "Five P's of Marketing." Price, Product, Placement, People & Promotion. We explored each area and discussed case studies and various aspects of each P of Market