Know your Customer; Know thy Self Do you even know your customers? Many business owners don't ever ask their customer why. We are just happy that customers are buying and that's good enough for us. But when the buying slows down or you want to expand and you feel the need to advertise, what will you say? How do you know what will resonate with your customer? What is important to them? Why did they buy? Why now? Would you infer from Zaidy's surfboard purchase that senior citiz