You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you need to have great branding," or "we need to rebrand." But what exactly is Branding? In our search for getting a handle on Branding, the dictionary's definition of Branding does not get us very far at all. Let's take a deeper dive. Advertising, ad copy, labeling, packaging, displays, tv spots, billboards, online ads, and any other promotion t