Are you part of a larger sales funnel? Often our products and services are linked to others. Here is a common story that illustrates how this works. An attorney from Chicago gets a job offer in NYC. He moved to NYC and rents an apartment. After 18 months he decides to buy a house. He buys a house and a moves into his new home. This attorney will needs, movers, mortgage brokers, real estate brokers, and many other products and services to go from living in Chicago to moving in