You have a challenge, how can you get your customers to react to your marketing? Often the logical reason why people should buy or use your products or services is obvious and despite everyone knowing why they should buy, for whatever reason, they simply don't buy or don't buy from you. You can advertise that you are good at what you do, or you do it for a good price, but your promotion doesn't seem to generate the reaction you want. When you are feeling stuck, it's time to g