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September 27, 2019

You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you need to have great branding," or "we need to rebrand." 

But what exactly is Branding?

In our search for getting a handle on Brandi...

August 1, 2019

Branding Is Not Everything

I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side.  Above the plain white cup was a price, $1.00. The other coffee cup was a striking green Starbucks cup with a cost of $3.00; the caption reads, "Branding...

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