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March 1, 2020

I recently spoke at an OJC event in Lakewood, and we discussed some concrete steps you can take to turn your customers into sales reps.

You can spend your entire career hunting new customers and chasing leads, or you can be a farmer and develop a stable of customers tha...

February 21, 2020

Every organization has limited resources. 

Precious commodities like time, money and energy are often in short supply in the largest companies and it is certainly case of your small or midsize business.

How can you make sure that you are applying as many resources as pos...

September 27, 2019

You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you need to have great branding," or "we need to rebrand." 

But what exactly is Branding?

In our search for getting a handle on Brandi...

August 1, 2019

Branding Is Not Everything

I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side.  Above the plain white cup was a price, $1.00. The other coffee cup was a striking green Starbucks cup with a cost of $3.00; the caption reads, "Branding...

July 5, 2019

Know your Customer; Know thy Self

Do you even know your customers? Many business owners don't ever ask their customer why. We are just happy that customers are buying and that's good enough for us.

But when the buying slows down or you want to expand and you feel the nee...

March 31, 2019

Google My Business is a service that allows you to literally put your business on the map. This service is easy, free, powerful, and best of all only takes a few minutes to set up. Let's talk about the benefits and then discuss how to actually sign up.

Google My Busines...

March 13, 2019

Marketing is anything you do that will make it more likely for customers to choose your goods or services.


So go out, do, sell, ask and listen. Greenlight that website, run that ad, make that call,  and print that brochure. The main thing is consistent movement.

Many bu...

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