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January 25, 2019

I speak with business owners, service professionals, and colleagues all the time regarding business, and one topic that comes up very often is pricing.

How much should I charge for my services?

One of the 5 P's of Marketing is Price. Modifying your price can make it more...

January 8, 2019

Placement.  What a superpower!

Shape time and space in your favor. It's one of my favorite P's of marketing and perhaps the most subtle.

Better geographical location is obvious as a strategy to make people more likely to choose you. Look how much franchises value corner...

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