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February 28, 2019

We all know that person, the person(s) who's opinion carries outsized importance in our life.
Typically these people are family members. 

Family members play important roles in our lives. They have birthed us, raised us, shared our experiences, and have helped shaped ou...

February 21, 2019

Target Markets

Every single business has a target audience. Pet stores target pet owners--not pet haters; landscapers target homeowners with lawns, not apartment dwellers; and steakhouses target carnivores, not vegans. 

Without fail, the makeup of a business au...

February 7, 2019

State Route 444 is an exceptional roadway that is one of the most traveled highways in the country. Great thought was put into its design, and its ability to carry massive amounts of daily traffic is a testament to the foresight of its builders.


The landscape architect...

February 4, 2019

I gave a  seminar to a group of businesswomen in Lakewood. The event was hosted by Chesed of Lakewood and Practical Marketing.

We defined marketing as; Anything you do to make it more likely that people will choose your goods or services.

You can break down your marketin...

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December 19, 2019