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August 1, 2019

Branding Is Not Everything

I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side.  Above the plain white cup was a price, $1.00. The other coffee cup was a striking green Starbucks cup with a cost of $3.00; the caption reads, "Branding...

July 5, 2019

Know your Customer; Know thy Self

Do you even know your customers? Many business owners don't ever ask their customer why. We are just happy that customers are buying and that's good enough for us.

But when the buying slows down or you want to expand and you feel the nee...

March 13, 2019

Marketing is anything you do that will make it more likely for customers to choose your goods or services.


So go out, do, sell, ask and listen. Greenlight that website, run that ad, make that call,  and print that brochure. The main thing is consistent movement.

Many bu...

February 7, 2019

State Route 444 is an exceptional roadway that is one of the most traveled highways in the country. Great thought was put into its design, and its ability to carry massive amounts of daily traffic is a testament to the foresight of its builders.


The landscape architect...

January 25, 2019

I speak with business owners, service professionals, and colleagues all the time regarding business, and one topic that comes up very often is pricing.

How much should I charge for my services?

One of the 5 P's of Marketing is Price. Modifying your price can make it more...

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