August 1, 2019

Branding Is Not Everything

I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side.  Above the plain white cup was a price, $1.00. The other coffee cup was a striking green Starbucks cup with a cost of $3.00; the caption reads, "Branding...

January 25, 2019

I speak with business owners, service professionals, and colleagues all the time regarding business, and one topic that comes up very often is pricing.

How much should I charge for my services?

One of the 5 P's of Marketing is Price. Modifying your price can make it more...

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