Lakewood, NJ 08701

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July 5, 2019

Know your Customer; Know thy Self

Do you even know your customers? Many business owners don't ever ask their customer why. We are just happy that customers are buying and that's good enough for us.

But when the buying slows down or you want to expand and you feel the nee...

January 8, 2019

Placement.  What a superpower!

Shape time and space in your favor. It's one of my favorite P's of marketing and perhaps the most subtle.

Better geographical location is obvious as a strategy to make people more likely to choose you. Look how much franchises value corner...

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Sales Funnels are a Lie

December 19, 2019

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December 19, 2019

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