I speak with business owners, service professionals, and colleagues all the time regarding business, and one topic that comes up very often is pricing.
How much should I charge for my services?
One of the 5 P's of Marketing is Price. Modifying your price can make it more likely for people to choose your service.
Should you charge a lot or a little? The answer isn't simple, but one element of this topic is making sure that you are charging enough.
I've had experiences both ways.
Set scopes vs. little grey cells
Two landscapers were working on my block, and both were soliciting business from the homeowners. After making inquiries of my neighbors, I determined that there was no discernible difference between the quality of the work, so I ended up hiring the cheaper one.
When it comes to your business, setting a low rate seems like a good idea.
You may feel the urge to compete by being cheaper or at least at the same level as others.
"How can I charge X for my design/accounting/web design, when others are charging less? I won't land the project if my proposal is too high!"