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This marketing seminar was hosted by Chesed of Lakewood.
Below the video is a timeline that you can use to navigate to different portions of the seminar. Enjoy and make some money!
2:45 The Myth of Modern Marketing
8:52 Defining Practical marketing
10:18 Alternative reasons to advertise
12:05 The 5p’s
13:55 Branding- It's not what you think
24:33 Start with the Money
28:25 Total Addressable Market
30:04 Charge for Value, not Time
36:23 A guide to Practical Marketing
37:15 Find a Niche
40:00 There is a customer for everybody
42:40 Mine Customer Data
45:30 Validate your market
48:20 Customer profiles
52:06 PVP test
54:28 Pareto’s Principle
57:57 Targeted Marketing
1:00:06 Direct Response Marketing
1:03:57 Partnerships
1:08:00 Marketing Efforts that earn their keep
1:09:00 On Brand Marketing
1:11:06 The Marketers Job
1:11:59 Advertise Optimally
1:16:08 Now you know what marketing should look like
1:18:50 Keep the message simple
1:23:53 The Unique Selling Proposition- and why you need one
1:27:23 Add some drama to your ads
1:29:17 Solve the Problem
1:30:57 Design Tips
1:35:26 Call To Action
1:36:40 Advertising Mediums
1:38:42 Building a Channel
1:43:33 Iterate and Experiment
1:47:10 The importance of collecting feedback
1:47:45 The Sales Funnel
1:50:35 The #1 Secret to Marketing
1:52:07 Don’t Listen to the Haters
1:54:10 Treat your customers right
1:56:40 Simulate Customer Interactions
2:02:07 Give them what they want and what they need
2:04:55 Get referrals
2:06:18 Book for free