Are you part of a larger sales funnel?
Often our products and services are linked to others.
Here is a common story that illustrates how this works.
An attorney from Chicago gets a job offer in NYC. He moved to NYC and rents an apartment. After 18 months he decides to buy a house. He buys a house and a moves into his new home.
This attorney will needs, movers, mortgage brokers, real estate brokers, and many other products and services to go from living in Chicago to moving into his new home in New York
The mover get his customer after the real estate broker get hers and the real estate broker gets her customer after a apartment leasing broker gets his and the leasing broker gets his customer after the recruiter gets his.
Each one of this interactions is linked and each prior sale has the potential to make a hot direct referral to the next business without any competition or crossover.
Who can send you business? Who can you refer business to?
Think about where you are in the food chain and reach out to those who can send you business and pay it forward by sending your customers to the next person who can help them. Very often this situation is a win, win, win for all parties involved.
You will gain more customers by getting more referrals, the referring party will strengthen their relationship with their client by hooking them up with a valuable service, and the customer wins because they don't have to spend time searching for a provider for the valuable service they need.
Photo by John Schnobrich on Unsplash