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Be Sticky, Not Messy
You have a challenge, how can you get your customers to react to your marketing? Often the logical reason why people should buy or use...
Turn your Customers into Sales People: The Power of Referrals
I recently spoke at an OJC event in Lakewood, and we discussed some concrete steps you can take to turn your customers into sales reps....
The Bullseye is Worth the Most Points
Every organization has limited resources. Precious commodities like time, money and energy are often in short supply in the largest...
The Sales Funnel food chain
Are you part of a larger sales funnel? Often our products and services are linked to others. Here is a common story that illustrates how...
Sales Funnels are a Lie
There are lots of people in the world and potentially they could all be your customers. But some of them are too far away, some speak a...
So What is “Branding” Anyways?
You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you...
Branding Is Not Everything
Branding Is Not Everything I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side. Above the plain...
Zaidy Just Bought a Surfboard
Know your Customer; Know thy Self Do you even know your customers? Many business owners don't ever ask their customer why. We are just...
Get a Business Chavrusah!
Shouldn't you be Doing Better? You know what you need to do to make your business pop, get more customers, or improve your product and...
Google Your Business: Put the World's Greatest Search Engine to Work for You!
Google My Business is a service that allows you to literally put your business on the map. This service is easy, free, powerful, and best...
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