March 1, 2020

I recently spoke at an OJC event in Lakewood, and we discussed some concrete steps you can take to turn your customers into sales reps.

You can spend your entire career hunting new customers and chasing leads, or you can be a farmer and develop a stable of customers tha...

February 21, 2020

Every organization has limited resources. 

Precious commodities like time, money and energy are often in short supply in the largest companies and it is certainly case of your small or midsize business.

How can you make sure that you are applying as many resources as pos...

January 16, 2020

Are you part of a larger sales funnel?

Often our products and services are linked to others.

Here is a common story that illustrates how this works.

An attorney from Chicago gets a job offer in NYC. He moved to NYC and rents an apartment. After 18 months he decides to buy...

December 19, 2019

There are lots of people in the world and potentially they could all be your customers. 


But some of them are too far away, some speak a different language, some cannot afford your service, and some may already have your product or service.


The people who you can reali...

September 27, 2019

You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you need to have great branding," or "we need to rebrand." 

But what exactly is Branding?

In our search for getting a handle on Brandi...

August 1, 2019

Branding Is Not Everything

I recently saw a dangerous meme posted online showing two 16oz coffee cups side by side.  Above the plain white cup was a price, $1.00. The other coffee cup was a striking green Starbucks cup with a cost of $3.00; the caption reads, "Branding...

July 5, 2019

Know your Customer; Know thy Self

Do you even know your customers? Many business owners don't ever ask their customer why. We are just happy that customers are buying and that's good enough for us.

But when the buying slows down or you want to expand and you feel the nee...

June 18, 2019

Shouldn't you be Doing Better?

You know what you need to do to make your business pop, get more customers, or improve your product and service, so why aren't you doing it?

You know you should call that lead, follow up on that invoice, update your website and expand that...

March 31, 2019

Google My Business is a service that allows you to literally put your business on the map. This service is easy, free, powerful, and best of all only takes a few minutes to set up. Let's talk about the benefits and then discuss how to actually sign up.

Google My Busines...

March 22, 2019

This marketing seminar was hosted by Chesed of Lakewood. 

Below the video is a timeline that you can use to navigate to different portions of the seminar. Enjoy and make some money!

2:45 The Myth of Modern Marketing

8:52 Defining Practical marketing

10:18 Alternative reaso...

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