March 1, 2020

I recently spoke at an OJC event in Lakewood, and we discussed some concrete steps you can take to turn your customers into sales reps.

You can spend your entire career hunting new customers and chasing leads, or you can be a farmer and develop a stable of customers tha...

February 21, 2020

Every organization has limited resources. 

Precious commodities like time, money and energy are often in short supply in the largest companies and it is certainly case of your small or midsize business.

How can you make sure that you are applying as many resources as pos...

January 16, 2020

Are you part of a larger sales funnel?

Often our products and services are linked to others.

Here is a common story that illustrates how this works.

An attorney from Chicago gets a job offer in NYC. He moved to NYC and rents an apartment. After 18 months he decides to buy...

December 19, 2019

There are lots of people in the world and potentially they could all be your customers. 

But some of them are too far away, some speak a different language, some cannot afford your service, and some may already have your product or service.

The people who you can reali...

September 27, 2019

You are trying to start a business or take things to the next level, and all you hear from every creative, friend, and partner is, "you need to have great branding," or "we need to rebrand." 

But what exactly is Branding?

In our search for getting a handle on Brandi...