Google Your Business: Put the World's Greatest Search Engine to Work for You!
- Joe Schwartz
- Mar 31, 2019
- 3 min read
Google My Business is a service that allows you to literally put your business on the map. This service is easy, free, powerful, and best of all only takes a few minutes to set up. Let's talk about the benefits and then discuss how to actually sign up.
Google My Business Search Results
Once you have your business verified by Google you will get many business benefits. For example; let's look at Toyota World of Lakewood
In addition to the typical text results on the left, Toyota World of Lakewood shows up on the right with a very dramatic information card with reviews, directions, and ratings. This is very useful to any business looking to gain an edge online.
Google Reviews
A major benefit of having a verified business on Google is the ability to get reviews. If you customers are happy, now they can let everyone know.
A family member of mine asks for reviews from all of his customers and has gotten quite a bit of business, because of his excellent Google business rating.
Google Reviews and Ratings can be a great source of referrals for new customers. Consumer decisions are heavily influenced by reviews, just think of the last time you bought a 1-star item on Amazon... that's right you didn't!
You work hard to keep customers happy, you deserve to reap the reward for your efforts.
How to Google Your Business
You can do this for your business as well, all you need is a physical address and Gmail and follow the simple steps below. You will be guided by Google through each step
Open Google My Business.
In the top-right corner, click Sign in.
Sign in to your Google Account, or create one if you don’t already use Google services.
Enter the name of your business, and click Next.
Enter your business location, then click Next.
Choose if you want your business location to appear on Google Maps.
If you serve customers at your business address:
Enter your business address, then click Next. Note: If you also serve customers outside your business address, you'll have the option to list your service areas as well.
If you don't serve customers at your business address:
Enter your business address.
At the bottom, click I deliver goods and services to my customers Next.
List your service areas, then click Next.
Use the search field to select a business category, then click Next.
Enter a phone number or website URL for your business, then click Next. Note: You'll also have the option to create a free website based on your information.
To complete sign-up and verify your connection to this business, click Finish.
Select a verification option.
To verify at another time, click More options Later. If you’re not authorized to manage the business, find the person in your organization who’s authorized and continue the process.
Waiting By The Mailbox
Even Google uses the USPS. In order to verify your physical address Google will send a postcard to your address with the PIN number that you can use to verify your listing. You will receive the card in about a week.
But Wait, There Is More!
Google offers you a free website. Of course it will be a very simple website without much functionality.
However, a free online presence that can be used to generate leads while you sleep should not be underestimated. You can always upgrade later. so what are you waiting for get started today!