I gave a seminar to a group of businesswomen in Lakewood. The event was hosted by Chesed of Lakewood and Practical Marketing.
We defined marketing as; Anything you do to make it more likely that people will choose your goods or services.
You can break down your marketing efforts into five distinct areas known as the, "Five P's of Marketing." Price, Product, Placement, People & Promotion.
We explored each area and discussed case studies and various aspects of each P of Marketing.